Social media content has quickly become a main source for shopping inspiration. A casual scroll turns into adding items to a cart, and suddenly your wardrobe is a carbon copy of that Insta It Girl you love to follow. I’m not mad at it, after all this is how I was first introduced to Cult Gaia. The Los Angeles-based brand created last year’s affordable it-bag, the summery yet architectural Ark bag (perfect for seaside vacations, pool hangs, and sunset jaunts around town.) If you don’t already own a Cult Gaia bag, I know you’ve been thinking about it since they popped up on your feed.
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Luckily for you, the bag is finally on sale in multiple colors at Saks Fifth Avenue. While you’re at it, Cult Gaia’s other amazing bag, the Lilleth, is also on sale. The style is it-bag-adjacent, but has a one up on the Ark: it folds flat, making it ideal for packing in a suitcase. Shop now and prepare to carry your bags all summer long.
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