There’s a lot to love about high-end makeup: the luxurious packaging; the chic look of those brand-name palettes and tubes sitting on your vanity; the trend-forward, high-quality shades and formulations. Of course, not all pricey makeup lives up to its price tag, but for makeup gurus on a budget, it can be significantly more challenging to find cheap products that re-create the high-end feel of more expensive favorites.
Here at Who What Wear Beauty, we’ve put our makeup snobbery to good use, holding under-$20 products to the same standard as the highest-end foundations, blushes, mascaras, and more that we try. The result? This list of 15 cheap makeup products—both brand-new launches and tried-and-true classics—that cost as little as $1 apiece but feel expensive thanks to their packaging, color payoff, staying power, and shade selection. Keep scrolling to see our picks.
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