Zara releases a trendy new drop, and we proceed to lose it over the mind-blowingly cool (and affordable) pieces. Such is the series of events that occurs, without fail, when any of us peruse Zara’s new-arrivals section. On this particular occasion, the retailer really brought its A game, dropping a piece that hits the nail on the head with this spring’s major tie-dye trend, and the reactions from Team Who What Wear ended up all over our Slack channel.
It all started when one of our editors, Allyson, posted about a story she was writing on a new pair of jeans from the brand. Immediately, the rest of the team fixated on the tie-dye sweatshirt styled alongside the jeans. You might be wondering why it was a sweatshirt (relatively boring as far as fashion goes) and not, say, a bag or shoes that were the subject of our excitement. Let me explain.
Between the neutral colors and toned-down print, the crew-neck comes off as surprisingly wearable for being part of such an intimidating trend. This, coupled with its $40 price tag, proved to be the recipe for cult fandom. Did I mention the sweatshirt had yet to actually be shoppable on Zara’s site? Consider us hooked.
Scroll down to read the Slack messages we sent each other about Zara’s new It sweatshirt, and then capitalize on the opportunity to shop it for yourself (along with the rest of the epic tie-dye drop).
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