The French truly are in a league all on their own when it comes to style. There’s really no other crew out there that perfectly nails the sophisticated yet pared-back vibe we’re all secretly trying to emulate. So it should come to no surprise that we often start with their shopping habits as an entry point in obtaining their je ne sais quoi feel.
Recently, we’ve gone over the types of lingerie French girls buy, jewelry pieces they covet, and, yes, even what they scoop up at Zara. In regards to the latter, we thought you’d be curious about what Parisian women buy at other favorite fast-fast-fashion retailers as well. To that, we tapped French IG star Aïda Sané of BasicsTouch.com again to fill us in on the five items she always picks up at one her other go-tos, H&M. “When I think about H&M, the first thing I think about is the great basics and coat options,” she said. “I literally live in basics, and H&M will always be the ultimate gem in this category for me.”
Go on to learn more on how Sané navigates the store we all love, plus shop inspired items that will give you that effortless French look for under $100.
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