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The magical distracting rattle
amazon.com
$23.99
This rattle has everything. It has a cute face for babies to focus on when they can start seeing things, it makes a nice rattle noise, and, best of all, it lights up different colors when it is bonked against things. It proved a very valuable distractor in the carseat, which my daughter hated.
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A book they can actually see
amazon.com
$7.99
Babies can’t see much at all when they’re new. They start to make out shapes in black and white first, so this book is transfixing.
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The artisanal play mat
amazon.com
$140.00
This is a fancy artisanal version of the classic play mat. There are literal bells and whistles crackly bits and a tent!
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The slightly-annoying but very effective Baby Einstein music toy
amazon.com
$8.99
It lights up and plays classical music! Ok, so the music is very tinny and a little (a lot) annoying, but babies sure do love it well beyond three months.
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The gold-standard sleep sack
amazon.com
Babies can’t sleep with blankets and, when they’re too big to swaddle, they sleep in adorable little sacks that make them look like cute baby ghosts! This is the gold standard in sleep sacks and lasts until they’re two.
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The smart stuffed animal that knows their name
amazon.com
$25.79
ELLE’s executive editor Emma Rosenblum, mother to two small boys, swears this will be your baby’s best friend. It learns their name, teaches them words and feelings, and plays music.
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The book that’s fun to read aloud.
amazon.com
$7.19
A classic! Actually fun to read.
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The eggs that entertain for hours
amazon.com
$9.99
These eggs kept my daughter entertained for months. First she learned how to open them, and then she learned how to put them back together again. An endless delight!
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The book that plays Vivaldi
amazon.com
$19.65
This book plays different works of Vivaldi on each page by pressing a button. This is very entertaining for a baby and mildly entertaining for an adult!
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The softest PJs
hannaandersson.com
$25.00
This Portland-based company makes the best, softest cotton pjs. Don’t worry, they also make adult sizes.
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Another cute book
amazon.com
A charming little mystery story.
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The stylish magnetic blocks
amazon.com
These magnetic blocks are so cool you may want to buy a set for yourself. They are easy to stack and manipulate into different shapes and come in a chic little felt carrying case.
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The matching set
amazon.com
$48.97
The beloved favorite book, now with matching PJs.
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The ne plus ultra of kid building blocks
amazon.com
$49.99
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The lightweight but incredibly functional stroller
hicolugo.com
$285.00
In stroller land, this is a fairly reasonable price! And since they become such an essential part of daily life, it’s worth investing in a good one. This is a new brand, and it’s major selling point is that it’s very lightweight and folds up easily. But it’s also got lots of thoughtful and stylish features like cool colorways, ample storage, and easy recline.
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A book that promotes women in STEM!
amazon.com
$14.59
My daughter’s name is Ada so I was gifted this book a lot. It’s such a good one.
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Legos they can’t choke on.
amazon.com
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An award-winning set
amazon.com
$57.16
Mo Willems Knuffle Bunny books are award winning for good reason. All three together makes a nice set!
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Crayons they can actually grip
Crayola Crayons for Toddlers
amazon.com
And not snap in half like regular cryaons.
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An important story from an ELLE.com fave
amazon.com
ELLE contributor Raakhee Mirchandani wrote this book as a gift to her daughter Satya and voila! now it’s an actual book with the most inspiring story about heroes and community and giving back.
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A dress you secretly want for yourself
COS
cosstores.com
Cult-fave Swedish minimalist brand COS has just launched kids clothing and it’s so chic I can’t take it.
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A wholesome activity
Melissa & Doug Lace & Trace Animals
amazon.com
Melissa & Doug makes great, solid, wooden kids toys. This is a great activity that will hopefully occupy a kid for more then five minutes.
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A fun way to learn Greek mythology early
amazon.com
Town & Country’s digital director Elizabeth Angell loves these graphic novels about the Greek gods. Teach ’em young!
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Remember these? Still fun!
amazon.com
Any and all building toys are great.
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The Insta-Famous Book
amazon.com
If you follow Instagram’s fashion director Eva Chen you know she’s been on a whirl wind tour to promote her first kid’s book. Her daughter Ren serves as the inspiration for the main character. Ren is, of course, the main character in Chen’s legendary Insta stories, too.
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An adorable and annoying obsession
Hatchimals
amazon.com
Little kids are obsessed with these things. Give them if you: want the kid to love you/want the parent to resent you a little.
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