Paris Hilton is So Busy Building an Empire, She Can’t Go Back to the Simple Life

If you only had two words to describe the 2000s I guarantee Paris Hilton would top the list. After all, before the Kardashians or the Hadids or the Gerbers, there were the Hiltons: Nicky, and of course Paris, the original influencer, the original rich kid of reality television who we loved to hate.

Paris is a bit of relic from a, well, simpler time—when rich kids of real estate tycoons turned reality television stars were only worth of living on a remote farm instead of the Oval Office. But she’s having a bit of a resurgence. Paris now has a business, one she refers to as “an empire,” with her 19 lines including ones for skincare, fragrance, nail polish, and clothing. She’s on a plane 300 out of the 365 days a year, taking off for DJ sets around the world and posting it all on Instagram with her signature glitter star border. Hilton knows we love her, and she loves us, too. During our phone interview, without any prompting, she told her PR representative to send me everything I wanted from the collection and more. She gives us what she wants before we even think to ask for it. And ever the caring one, when the phone call was over, she signed off by saying, “Love you, babe.”

What’s it like to have your 24th Paris Hilton fragrance?

It makes me feel so happy and proud. As a little girl I always loved perfume, and I always imagined that one day I would have my own perfume, but I never realized it would be such a huge success. Now that I’m releasing my 24th. It’s just a dream come true.

What was the first fragrance you wore and who gave it to you?

My first perfume I got from my mother and it was called Joy [by Jean Patou]. It reminds me of my grandmother and my mom because they used to wear it, and that was their signature scent. My mom got me my very own bottle for Christmas. Now my mom only wears Paris Hilton. I am her signature scent.

Do you have a favorite from all of your fragrances?

I love them all so much because they all represent different parts of my life. It’s hard to choose just one. Right now Platinum Rush is my favorite because it’s the newest one. It’s so exotic and a really sexy scent.

What does happiness smell like to you?

Happiness smells like any of my Paris Hilton fragrances. The Rose Rush, the Gold Rush, and the Platinum Rush. That’s the three we’re doing the commercial for today. When you put them on they give you a rush of happiness.

What fragrance did you wear while on the set of The Simple Life?

I wore my first fragrance, which is just called Paris Hilton and it’s the original one. I love that fragrance and it’s still one of our top sellers. It’s a really iconic one. That’s one of the ones that all my fans and people I meet will always bring up and are so happy we carry it.

You recently started a skincare line, what made you want to branch into that?

I have nineteen product lines and I basically make every type of product. The one thing that I’m really obsessed with and passionate about is skincare. It’s something I’ve been in the process of creating for a very long time, but I wanted to find the right partners and the right scientist. I really want to create the Fountain of Youth. Nowadays girls are resorting to doing other things and getting work done at a very young age and I’m all natural and I’ve always been that way so I want to express the importance of taking care of your skin. I’ve been putting on creams and serums since I’ve been eight years old. I’ve tried everything and I’ve noticed that a lot of these products, they don’t really work. They don’t have results. I really wanted to create something that has real results and that’s all natural with no animal testing. It’s an anti-aging beauty secret that I wanted to share with the world.

Do you have any advice for girls looking to social media?

I think it’s really important people know that a lot of these pictures are not what they seem and there’s a lot of editing tools and apps going into it. When people actually go somewhere and try to resemble that, sometimes they’re not going to get that result. It’s more important to just be natural and preventative in different ways by using a skin care line that really works. But if that makes them happy, I’m not going to judge anyone. I just wanted to put out another alternative.

How are you adding these beautiful glitter borders?

It’s an app. I love it, I’m obsessed with it. The owner of it DMed me and sent me some pictures he made with it and I was like “Oh my god, what is this?” And he told me and it’s called, “Plotaverse”. It’s so fun and you can add a bunch of things like glitter, butterflies, hummingbirds, or fire.

Do you still say “That’s hot” or is there something new?

I think I’ll always say, “that’s hot”. I don’t say it as much as I used to, though. I used to say it after everything I said but not anymore. A “That’s hot” will come out every once in a while. “Love it” still comes out. My classic.

Do you still do the Sanassa song and dance?

Actually, yes I do the dance a couple times a week. I’ll be in random places. I could be at a market or at lunch or an event, and people will come up to me and be like, “Can you please do the Sanassa song with me?” So I actually do that all the time. I feel like my fans know that song and it makes me so happy that something so fun and silly that Nicole and I did is something that my fans do with all their best friends. That’s what they all do when they’re happy and it’s just really cute

Would you ever consider reviving The Simple Life?

They actually approached me to do that and I am so busy with my empire and traveling. I am literally on a plane almost 300 days a year. It’s insane. I just don’t stop. It would be hard just to leave all of my work and go back to The Simple Life. I know it would be hilarious.

What’s up next for Paris Hilton?

I go back to Dubai again, then Miami for Art Basel, and my new makeup line just got released so I’m excited about that. It’s all about being a girl boss and women empowerment. I also just launched a new nail polish called Nail and Bone by Paris Hilton. The proceeds go to support charities that help animals. Every single line is for a different. I love to be a part of something like that where you’re giving back.