BareMinerals Taps Hailey Baldwin and Rosie Huntington-Whiteley As New Faces

BareMinerals changed the makeup game when it first debuted mineral makeup in the mid-’90s (so clean you can sleep in it, as the commercials used to say). The brand continues its dedication to delivering honest ingredients and products that—plain and simple—just work, and they’re rolling out a new girl gang of brand ambassadors to prove it.

Joining the brand’s Power of Good ambassador, Black Panther Actress Letitia Wright (who joined in July), are Hailey Baldwin and Rosie Huntington-Whiteley.

“Becoming a BareMinerals ambassador is a natural fit because it aligns perfectly with how I choose to live my life,” Baldwin says in a press release. “Clean beauty in all its forms is important to me and I love the fact that BareMinerals can deliver on this promise and still create products that are amazing for skin.”

Baldwin adds that she became a Clean Beauty Ambassador for BareMinerals because the brand aligns with the way she chooses to live her life: full of kindness and cruelty-free.

Meanwhile, Rosie Huntington-Whiteley is BareMinerals’s newest Beauty Ambassador. “I love brands that celebrate beauty in a positive way…As a working mother, I need reliable products that are impactful and are also good for my skin, and BareMinerals delivers, she says in a release.”

The Power of Good campaign started in July 2018 to celebrate the brand’s commitment to clean formulas good for skin. Letitia Wright’s campaign marked the inception of the Power of Good movement earlier this summer, shall we reminisce?

“To me, the Power of Good represents positivity, love, and honesty,” wrote Wright of her ambassadorship. “Clean beauty offers peace of mind because you can trust the ingredients that you’re putting on your skin.”