Ghost’s Ayla Dress Is an Influencer Favourite

It may come as no surprise to you that this winning floral number is from Ghost: We told you first last year that the cult ’90s British brand was enjoying something of a resurgence. Since then, multiple dresses (often bias cut and usually printed) have hit the big time in influencer circles, with this $197 Kermit the Frog–green Ayla is the one that’s proving to be most popular in this half of the year. It certainly speaks to the continued success we’ve seen behind sales of green printed dresses across 2018 thus far.

Freddie Harrel has one. Bettina Looney has one. So does Monica Ainley de La Villardière. And Kelly Eastwood’s in the club too. The fabric is weighty enough to transition to cooler temperatures, the color is punchy enough to not feel like you’ve succumbed to summer being over, and the cut is versatile enough to suit different body types and heights.

Keep scrolling to see who else has the dress and how they’ve styled it, plus shop it for yourself below.

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