10 Women of Color-Owned Skincare Brands to Add to Your Routine

New York-based skincare brand Aba Love creates handcrafted, botanical products. It’s perfect for the green beauty lover because the aromatic goods are free of synthetic fragrances and parabens—and instead boosted with seed, plant, and floral oils.

If you buy one thing: Aba Love Flower Crown Facial Serum, $21

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Kaike, pronounced “cake,” has a whole collection of dessert-inspired skincare solutions. With product names like Lip Frosting lip balm, Chocolate Mask + Scrub, and Marshmallow Mask + Scrub, the plant-based, Chicago-made multipurpose menus is irresistible.

If you buy one thing: Kaike Marshmallow Mask + Scrub, $20

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Anne’s Apothecary’s philosophy is “what you put on your skin should be safe enough to eat”—so you better believe the ingredients are pure. The products, created in North Carolina, are handcrafted in small batches with a focus on herbs and essential oils. You can shop everything from body scrubs, to cleansers, to deodorant.

If you buy one thing: Anne’s Apothecary Black Honey Facial Cleanser, $10

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Elle Johnson is all about no-fuss, easy to follow botanical skincare starting with the “Clear 3,” a skincare system of 1) cleansing lotion (yes, lotion), 2. toner, and 3. moisturizer. It doesn’t hurt that Johnson, who used to work in branding, has gorgeous Insta-ready packaging.

If you get one thing: Elle Johnson Cleansing Lotion, $18; ellejohnson.co

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All-natural skincare line Base Butter is on a mission to challenge the depiction of black women in media. Partly inspired by founder She’Neil Johnson’s own struggles with acne, the line includes a moisturizing facial “jelly” and body cream.

If you buy one thing: Base Butter Radiate Face Jelly, $27

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This organic California-made skincare line was founded by Stevonne Ratliff, who created it out of a need to address her own hyper pigmentation and skin frustrations. Her botanical products include scrubs, lotions, and bar soaps all inspired by Brazil.

If you buy one thing: Beija Flor Naturals Acai Mango Lotion, $20

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Blade + Bloom’s eco-conscious goods are handmade in Chicago with a focus on creating 100 percent plant-based skincare and candles with delicious scents (for example the “Charming I’m Sure” soap apparently smells like “the secret ingredient in your boyfriend’s cologne”). The no-nonsense packaging is also recyclable.

If you buy one thing: Blade + Bloom Rich Cleansing Bar in Charming, I’m Sure, $12

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Elements of Aliel is all about minimalism and non-toxic skincare. The vegan face and body products range from serums to clay masks to balms.

If you buy one thing: Elements of Aliel Rose Balm, $32

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This organic line promises to help you “slay, naturally.” Cleansers, mists, masks, toners, and even “beauty boosters” contain tiny, concentrated doses of antioxidants and other good-for-skin ingredients.

If you buy one thing: Jacqs Revitalizing Face Toner, $19

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True Moringa started as a project to explore alternatives to chemical hair relaxers and cosmetics, and has since expanded to skincare. The facial oils, scrubs, and balms contain moringa, a green plant rich in fatty acids, antioxidants, and other skin quenching ingredients.

If you buy one thing: True Moringa Lavender Facial Oil, $26

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