Kim Kardashian Made $5 Million on New Kimoji Fragrances

Kim Kardashian West had an enviably good day yesterday launching her new Kimoji Peach, Kimoji Cherry, and Kimoji Vibes fragrances and making $5 million off of them in five minutes. That’s a million a minute following the perfumes’ release, according to TMZ. The outlet noted that the fragrances cost $45 each and that Kardashian only promoted them on social media. No ad dollars were spent, meaning more profit for Kardashian to take in. TMZ didn’t share the source of their numbers, but a little back of the napkin calculation suggests KKW sold around 100,000 bottles of perfume in a single day.

The perfumes did not sell out though—all three are still available for purchase on her site, likely because the brand prepped for the boom after her first fragrance sold out in November. And their release doesn’t come without drama: Kardashian is being sued for allegedly stealing her Vibes perfume logo from Vibes Media, which claimed they trademarked the “Vibes” speak bubble in 2012, according to The Blast. “Vibes Media is seeking unspecified damages, an injunction to keep them from continuing to sell it, and an order for them to turn over all unsold perfumes so they can be destroyed,” the outlet detailed.

This is Vibes’ logo:

And this is Kardashian’s Vibes perfume:

Kardashian West’s first fragrance under her KKW beauty line, Crystal Gardenia, launched in November. That scent sold out the initial run of 300,000 bottles in six days. Her next offering was Kimoji Hearts, which she sent to friends and haters alike in breakable chocolate heart shells. This time around, she sent influencers and pals lucite boxes of gummy candies with the fragrances buried inside.