A part of our collective middle-school self has been lost to the annals of history today. JNCO—the maker of super-wide jeans your mom certainly did not approve of but that you bought at TJ Maxx with your allowance money anyway because whatever, mom, you just don’t know cool—is going out of business. Pour one out for ultra-baggy pants and unabashedly ridiculous ’90s skater/raver/slacker style.
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The move comes a few years after the brand attempted a revival for the modern era. But despite our still-going-strong love of (almost) all things ’90s, it seems that jeans with a 50″ leg opening that make you look like you’re wearing a skirt on either leg were simply not meant to dwell here on earth. We can only assume that the angels up in heaven have a whole new facet of their style to explore now.
“While this is an end of an era for JNCO, what JNCO stands for will continue to live on in all of our customers and fans who will carry on the spirit of our brand and all it represents,” the brand wrote in a farewell post on its website. The final sign-off: “Stay true JNCO lovers!”
As the kid inside me stifles his sobs and watches the tears fall on fold upon fold of stonewash denim, he vows, “I will.”
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